Tuesday, 17 July 2012

Cosmetic Packaging and Its Impact

 Cosmetic packaging is something that you want to make sure is high-octane, and beautiful to behold.  Many consumers buy this stuff, and to create the ideal packaging experience, you want to make sure that it’s both linear, but also offers a unique effect for various people.

First, is the box.  The boxes need to be linear, because the eyes naturally focus in that way.  It’s a box that’s linear, and these designs offer different shakes, from blues to purples, and the like, which offer a contrast that’s higher with the background that’s black.  This is, of course, a unique, fun type of packaging that works.



You want to make sure that you have flaps that alternate on this, so that they can throw this in there, and then close it without any problems. That, combined with the linear design, offers a unique, fun way for you to create and craft the ideal boxes that you can.

When you’re printing this, they come in digital printing for unique, and small designs, so that if you’re not sure on whether or not you should go with specific designs, you can test this. It uses the typical four-color process to offer a very distinct, different type of packaging look to it, creating distinct and unique packaging to choose from. 

Now, let’s talk about the box. Most of the time, when you’re putting these products in there, they already have their primary packaging in place. That’s the vessel that contains the packaging product, such as the cream for a lot of people to use. If you’re selling day cream or something, then the cream box is exactly what the primary packaging is. 

Then there is the secondary packaging that you want to make sure that you go for.  Choose the right packaging colors for your needs to make this shine. For instance, if you like to use purples and blues, create that color scheme. 



As for the front of the box, keep it simple and sleek. Maybe show a graphic of a person, or the product, along with the name of the product that’s on there. 

Then, you have the sides of this product, which is where the fun can be. These can offer all of the benefits of the product, or other fun information. If you’ve got a social media page, then you can also incorporate that into the design in order to improve the packaging and get people excited.

Finally, you’ve got the top of the box, which shows the name of the product. Keep the graphics simple. 

As for the information about the product such as ingredients, you can put this on the back as well to get people to read them, since they may need to see this before they pick up any of these, so they don’t have to worry about allergens.

If there are any specific parts to this that you should be mindful about, such as it containing an allergen and whatnot, always make sure that it sits there.  you should always make sure that you take some time and work on making sure the product has everything that you need to incorporate.



Building the ideal cosmetics packaging can be a little bit of a struggle for some brands. Luckily, the right packaging sits right there, ready for you to use in a ton of cases. The best thing to do in that instance is to find the right packaging that works for your needs, and from there, design it so that it shines, and from there, really stands out at the end of the day.


Tuesday, 10 July 2012

Hangable Packaging for Printing Cartridges

Cartridges used to print out stuff in your printer are packaged in a different way. One unique way that people do this is to have them as a hanging package and placed near the counters where a person checks out. This is because, like other goods and the like, when you put them near the checkout counters, more and more people will see them. Shelves are good for a linear presentation, but they are a bit static, almost boring in a sense. Hanging boxes that are placed on displays on these racks breaks the typical linearity, and it attracts consumer attention. 

This development and unique approach follows a certain aspect called visual display, which is actually linked directly to the habits of a customer, and the reduction of the spaces that are dedicated to every single product.  

Cartridges for printers for example, are a product that a lot of times people use in this way. The cartridges are thrown onto hooks distanced in the appropriate manner, and then provides a unique distinction when compared to the other competitors. Another thing that’s good with this type of strategy too, is that it provides a faster restocking for the employees.



Cartridges that are displayed in this way provide more attention, and thereby tend to be much more marketable. 

The aesthetics that come with packaging are a major deal breaker for sales. Communication, personalization, and other aspects of packaging are key parts when looking at branding and success. 

You want to build packaging that really goes and stands out. For instance, many companies will use hanging packaging that starts out with a plain white box, and then, they delineate each of the different types of cartridges based on the colors that are there. with a simple typeface, this is one of the best ways for you to get the most that you can out of this.



Another unique sort of packaging is a packaging that houses the cartridge, but flips over on itself, creating a thin packaging using a paper material that holds this item.  With the large logo situated in the center, this is but one of the many ways to improve this.


Canon also tried something else that’s different, especially when compared to each of the different companies that are touted there. 

They created thin, foldable packaging that works for hanging items.  These come in different colors and has their name and a logo on there.  to open this, you pull the front apart, and then pull the back of the packaging upwards.  It provides a n economical space that goes along with this, creating a whimsical, unique sort of packaging that provides a fun means for you to build the best packaging that you can, especially when you’re trying to make a packaging that really stands out, and looks great too. 



Finally, coloring does matter.  Some companies, like HP, have decided to go with a darker type of face for the packaging. The black, with the color of the ink that’s in a unique font, helps it stand out. The cube packaging makes it easy for a lot of people, especially when they get this packaging, to create the best types of packaging that are out there, and to build a lot of fun, exciting aspects that can really shine when you’re looking at the overall picture.

In general, the correct packaging you use does matter, and through this, you’re able to build the ideal packaging that people can love, and packaging that, through this, can drive customer sales as well. 


Sunday, 1 July 2012

Packaging for Vertical Retail Spaces and Vending Systems

Retail is rising, in a literal sense! 

More and more packaging is looking at a vertical structure. Why? Because oftentimes, there is a lot more space going up, than left or right.   Think about a shelf with a really high clearance but limited in terms of horizontal sizing. It offers more efficiency, and smarter spaces. 

Smart vending is becoming all the more popular for lots of companies. With this type of vending, you have a smart, effective way to understand the vending system, and get it to customers with ease.

Locker towers are another. Lockers are a great storage space for countries and locations where there is no good dedicated mail room, allowing for protection and security.



Finally, there are now vertical storage solutions, which rise up vertically, helping you really see the scope in length that your items go. 

All of this comes together and culminates into efficient, effective vertical retail spaces that you will enjoy. 

Supplies that flow into Vertical Systems 

A lot of supplies will start to flow into these systems. 

Gravity-fed cartons are one example. These cartons will be able to house a lot via gravity, and they are dispensed by going down, using the laws of gravity to dispense such items. 

Rigid modular packs are another. These packs will mold and transform, helping you with a unique feature that fits each space.

Compact trays are another. Most of the time, these trays, as small as they’ll be, definitely will keep lots of items inside. The efficiency of such spaces improves the systems, making them truly stand out. 

Label Orientation and Display Windows 

When building a vertical packaging structure or system, you have to be mindful of windows and displays. 



While we used to put this on the top or bottom of the box, the biggest parts of the box, nowadays, adding various windows on the side is good. Having the label right in front on one of the sides also tells the customer what it is. As for windows, some companies may put it on the top, to give a sneak peek, but then the sides are reserved for labeling, logos, and whatnot. 

The goal of this is for a top-down interaction, and less side to side. Having everything in a manner where a customer can look at it in a line of items is important. 

Shipping into Automated Vending Machines 

Lots of locations use automated vending machines, which will automatically dispense the item when a person pays for it. You see these a lot in Japan and South Korea, where you can get items from a vending machine without issues. Sometimes, it’s many of the most common items like toiletries too! 

One way to make this work is the barcode placement. Have it in a way where one can merely scan it, or the machine can scan it and bring the items to you. That way, you’re not turning the box around in hopes of finding this.

Orientation-ready packaging is another. Making sure that the orientation is easy to see is also important. Again, you want it to be on the right side.



This type of packaging is a newfound means to show off the packaging that you have, and delivers it in a manner that’s different from the rest. Packaging for vertical spaces and vending systems is a bit of a challenge and might take some getting used to. But, the profound benefits that rise and span from this are something to mention, as they will help you with improving your packaging scope as well.


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