Looking to take your packaging to the next level? Choosing the right box design matters, but there are a few things that you need to avoid, in order to prevent possible issues with branding differentiation. Now sure what they are? Here are some of the most common mistakes people make when they’re designing boxes!
Neglecting the brand consistency
Your packaging and branding is a representation of the identity of the brand. One of the biggest things is to craft packaging that won’t’ align with the aesthetic. Consistency does go across all of these touch points, from the logo that you have to the color palette that’s there to even imagery and typography, reinforcing the branding to make this recognizable. Make sure that you have a consistently recognized and know what it is before making packaging.
Ignoring Practicality
While aesthetics matter, the practicality needs to not be compromised.
Overly intricate, complex designs do look good at first, but if it’s hard to open up, put together, heck even use this, a lot of customers get upset.
The user experience is ideal for great packaging, and it’s vital from the assembly to even intuitive usage and secure closures. Packaging needs to not only look great but function great.
For instance, boxes that are big and deep can be used to house the toy that’s in there. Sometimes they also work as hangers or even desk organizers. This is good for providing a popular way to repurpose packaging with your customers.
Failing to prioritize the Material Quality
Packaging is a tactile sort of experience. When materials are bad, it diminishes the product’s value. opt for something that’s strong enough to house the item. If it’s too flimsy, it can impact the product's strength and the trust of customers. High-quality materials also include those that are durable.
Rigid boxes and cardboard are aesthetically pleasing and great for people to use, based on the branding and products.
Ignoring sustainability
If you ignore your eco friendly activities, it shows that you don’t care about the planet to customers.
Incorporating sustainable items to minimize the waste and explore different reusability and recyclability options is great for brands. Ti also does align with the societal push towards more responsible consumption of items.
Boxes are sustainable as they are made from kraft paper and cardboard that’s recyclable, biodegradable, and even can incorporate other plant-based items such as plastics and ink.
Ignoring the clarity and Hierarchy
If you don’t really pay attention to the box packaging, it can misalign people. You want to make sure that the critical parts of your packaging such as the name of the product, the features, and the benefits in more obscure spots can impact the customer’s overall opinion on the brand. If it's hard to read, that drives them away.
Establish a good design hierarchy, to ensure that essential information is always visible, and even comprehensible, even at a first glance.
Misjudging Audiences
If you have a target audience, you need to focus your packaging on this.
Packaging that does appeal to younger people will not always connect with older audiences.
If you have an audience of older people, incorporating youthful and immature packaging will drive them away.
The best way to prevent this one is to do market research and look at the preferences of the target audiences, the values, and the aesthetics. Form the tailor these designs so that they speak to people.
Avoid these mistakes, and you’ll have some high-quality packaging that works great for people and can really enhance the experience.
