Tuesday 17 July 2012

Cosmetic Packaging and Its Impact

 Cosmetic packaging is something that you want to make sure is high-octane, and beautiful to behold.  Many consumers buy this stuff, and to create the ideal packaging experience, you want to make sure that it’s both linear, but also offers a unique effect for various people.

First, is the box.  The boxes need to be linear, because the eyes naturally focus in that way.  It’s a box that’s linear, and these designs offer different shakes, from blues to purples, and the like, which offer a contrast that’s higher with the background that’s black.  This is, of course, a unique, fun type of packaging that works.



You want to make sure that you have flaps that alternate on this, so that they can throw this in there, and then close it without any problems. That, combined with the linear design, offers a unique, fun way for you to create and craft the ideal boxes that you can.

When you’re printing this, they come in digital printing for unique, and small designs, so that if you’re not sure on whether or not you should go with specific designs, you can test this. It uses the typical four-color process to offer a very distinct, different type of packaging look to it, creating distinct and unique packaging to choose from. 

Now, let’s talk about the box. Most of the time, when you’re putting these products in there, they already have their primary packaging in place. That’s the vessel that contains the packaging product, such as the cream for a lot of people to use. If you’re selling day cream or something, then the cream box is exactly what the primary packaging is. 

Then there is the secondary packaging that you want to make sure that you go for.  Choose the right packaging colors for your needs to make this shine. For instance, if you like to use purples and blues, create that color scheme. 



As for the front of the box, keep it simple and sleek. Maybe show a graphic of a person, or the product, along with the name of the product that’s on there. 

Then, you have the sides of this product, which is where the fun can be. These can offer all of the benefits of the product, or other fun information. If you’ve got a social media page, then you can also incorporate that into the design in order to improve the packaging and get people excited.

Finally, you’ve got the top of the box, which shows the name of the product. Keep the graphics simple. 

As for the information about the product such as ingredients, you can put this on the back as well to get people to read them, since they may need to see this before they pick up any of these, so they don’t have to worry about allergens.

If there are any specific parts to this that you should be mindful about, such as it containing an allergen and whatnot, always make sure that it sits there.  you should always make sure that you take some time and work on making sure the product has everything that you need to incorporate.



Building the ideal cosmetics packaging can be a little bit of a struggle for some brands. Luckily, the right packaging sits right there, ready for you to use in a ton of cases. The best thing to do in that instance is to find the right packaging that works for your needs, and from there, design it so that it shines, and from there, really stands out at the end of the day.


Tuesday 10 July 2012

Hangable Packaging for Printing Cartridges

Cartridges used to print out stuff in your printer are packaged in a different way. One unique way that people do this is to have them as a hanging package and placed near the counters where a person checks out. This is because, like other goods and the like, when you put them near the checkout counters, more and more people will see them. Shelves are good for a linear presentation, but they are a bit static, almost boring in a sense. Hanging boxes that are placed on displays on these racks breaks the typical linearity, and it attracts consumer attention. 

This development and unique approach follows a certain aspect called visual display, which is actually linked directly to the habits of a customer, and the reduction of the spaces that are dedicated to every single product.  

Cartridges for printers for example, are a product that a lot of times people use in this way. The cartridges are thrown onto hooks distanced in the appropriate manner, and then provides a unique distinction when compared to the other competitors. Another thing that’s good with this type of strategy too, is that it provides a faster restocking for the employees.



Cartridges that are displayed in this way provide more attention, and thereby tend to be much more marketable. 

The aesthetics that come with packaging are a major deal breaker for sales. Communication, personalization, and other aspects of packaging are key parts when looking at branding and success. 

You want to build packaging that really goes and stands out. For instance, many companies will use hanging packaging that starts out with a plain white box, and then, they delineate each of the different types of cartridges based on the colors that are there. with a simple typeface, this is one of the best ways for you to get the most that you can out of this.



Another unique sort of packaging is a packaging that houses the cartridge, but flips over on itself, creating a thin packaging using a paper material that holds this item.  With the large logo situated in the center, this is but one of the many ways to improve this.


Canon also tried something else that’s different, especially when compared to each of the different companies that are touted there. 

They created thin, foldable packaging that works for hanging items.  These come in different colors and has their name and a logo on there.  to open this, you pull the front apart, and then pull the back of the packaging upwards.  It provides a n economical space that goes along with this, creating a whimsical, unique sort of packaging that provides a fun means for you to build the best packaging that you can, especially when you’re trying to make a packaging that really stands out, and looks great too. 



Finally, coloring does matter.  Some companies, like HP, have decided to go with a darker type of face for the packaging. The black, with the color of the ink that’s in a unique font, helps it stand out. The cube packaging makes it easy for a lot of people, especially when they get this packaging, to create the best types of packaging that are out there, and to build a lot of fun, exciting aspects that can really shine when you’re looking at the overall picture.

In general, the correct packaging you use does matter, and through this, you’re able to build the ideal packaging that people can love, and packaging that, through this, can drive customer sales as well. 


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