Microwavable food and its packaging has bee a staple for decades as an easy and hot meal option. The options have further expanded in recent years to dairy, the deli, and other shelf-stable types of items, all because of the new technology for packaging. With a growing selection of microwavable elements in this part of the market, along with the market shift, we’ve seen a 6% growth in microwavable foods on this market.
Here, we’ll focus on the offerings of this, whether it’s enters that are microwavable, and easily heated sides. Many food producers do seek to put together a new opportunity for growth, and big decisions for food packaging items. Here, we’ll also look at the best ways to promote this and dig deep into this ever-growing market.
About the Market
This is a market that’s huge, worth $120 billion. It is projected for a double increase of its growth, reaching $230 billion by 2031. This comprises the frozen and reheated, shelf-stable, and refrigerated foods that are easy to reheat. All of these have grown a lot, with the frozen part leading the field in this.
However, for many new people these packaging options, especially grab and go, are starting to push for huge growth. This is especially true of the heat and eat segments too.
For instance, Bob Evand discovered that over 75% of the responders to a survey do want to purchase heat and eat foods that are easily refrigerated, and this is something that people are getting more interested in. This is especially true of different breakfast items that are there too, especially before the pandemic was a thing. Some want both lunch and dinner options for these food, showing that these customers do want fast, convenient meals during cooking at home.
The elements of This packaging
If you’re going to be using microwavable packaging, you have to consider all of the elements that go into it. we’ll discuss that here:
Materials: you want a material that’s safe for the microwave, and also can hold up well. high-density polyethylene for instance, is a safe, microwavable one. PET and polystyrene should be avoided
You want sustainability that’s recyclable. Plastic #2 and #5 are sustainable, but they are a bit expensive and harder to recycle, so it might not be worth it.
Lidding is another. You want something that’s either a film seal, or polypropylene to be resealed. If you know there will be leftovers, then do the latter
Make sure you have tamper-evident packaging, as this ensures locks and safety on the packaging for a better shelf-life./
Size is the last one. You want to give them the right portions for their needs, and also will be enough either for single=-meal or multiple meals. Some people may choose the single-meal elements because they are easier on costs.
What to Look for with vendors.
You want to make sure that you make the right choices with microwavable packaging. Here we will give you three things to watch for when choosing microwavable packaging:
Easy to seal you want a packaging design that’s efficient, and very easy to seal with lidding films.
A longer shelf-life that’s got a higher oxygen barrier to extend this shelf life of these foods.
A lot of options, such as a range of different shapes, sizes, and the like, in order to maintain control and package these items well
Get this and try to find the right types of packaging for your needs. See for yourself exactly the right types of element you want.
