There’s been a large growth in subscription box packaging and the industry surrounding it. With that comes the increased desire to build the right packaging. As this is a very large and really saturated industry, you want to make sure that you stand out. Plus, you want to make sure that the packaging you have also is made for the items inside. Here, we’ll go over the different subscription box packaging that will make you stand out.
The Factors to Consider
There are a few things that one needs to remember about their packaging when building subscription boxes.
First, the durability and shipping protection. This is especially true when you have fragile items, or luxury items for your packaging. The last thing people want is the items haphazardly thrown there, put together in a slipshod way. The product does need to be packaged with the intent to protect the items.
The second is the unboxing experience. Unboxing is huge, and if you wish to delight your customers, you want to make sure that you have the best unboxing experience possible. This is aptly done through presentation, especially with unique additives and incentives. Make sure that the items are neatly arranged in a manner that builds excitement for customers. Throwing in a freebie or even just a thank-you note also creates a great impression.
Finally, you want the branding and customization for the deliveries that recur. If you want to be successful with subscriptions, they do need to make sure that they build an incentive to reorder every month, or every bit of time. You should brand the boxes, and from there, customize each one.
Some examples of this include the Pusheen boxes. Pusheen is a cat that a lot of people love. Their boxes have the unique branding of Pusheen on them, along with bright, pastel colors that are similar to the cat themselves. Inside, there are unique Pusheen-brand items. Housed in these boxes, the items are great for a lot of people. With different seasonal items, it adds a unique flavor to the customer’s experience.
Consider sustainability
You should, when building these boxes, always try to fit the brand’s outlook and ideas. This may mean, in lots of cases, also incorporating sustainability.
Sustainability in your packaging builds a lot of customer loyalty and reputation. You should try to utilize eco friendly practices and materials, if only to really home in the brand’s commitment to sustainability.
Some of the more wilderness and outdoors-focused brands use these natural packaging options, and it does create some excitement for a lot of people.
There is, however, the balancing of costs and the impact on the environment. You should make sure that if you plan to utilize eco-friendly materials, that the items are as well, sustainable and ethically sourced, so that many people can benefit from this.
The Future Trends
There are future trends that come with these box packaging.
Using QR codes is one of them. A QR code that takes the person to social media sites, or a place to write their reviews and thoughts, is a great way to get people to adequately respond to the current feedback of the box. It also builds, through this as well, better understanding of the brand’s intentions. Many customers love this, and a QR code is a simple addition.
Same goes for Ar. Using AR helps to connect with customers in unique ways.
Overall, subscription boxes are growing in popularity, and here we went over some of the top emergent trends and ideas to make them work, no matter the product.
